- Read the required reading
- Finish the evaluations for the team homework
- Complete the first Canvas assignment
- Work on the personal branding assignment
Reflections
This week the Seth Godin: Ted Talk on: How to Get Your Ideas Spread really stood out to me as the new way marketers should be approaching to target prospective buyers. "Ideas that spread win" (Godin, ~1-3min into the talk). Godin said to focus the marketing attention at the front of the curve, where the enthusiasts and early adopters will help spread the ideas. This reminds me of concepts that Malcolm Gladwell presented in The Tipping Point. This will be the most effective way to spend resources.
Another point that Godin made was that the ideas themselves and the message needs to be "remarkable". Something unique and when people walk away they will remember the product or concept. This made me think of the video commercial for the Dollar Shave Club. That video was very memorable, new, funny, and a great promotion. It helped spread the idea of Dollar Shave Club and launched the business to be where it is today. This example proves Godin's message that the ideas that spread do so much more effectively when they are memorable and unique.
References:
Seth Godin: Ted Talk on: How to Get Your Ideas Spread
https://www.youtube.com/user/DollarShaveClub
Dollar Shave Club: Using old media to sell on the web.
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