Applying my digital marketing learning at work

Last week I had a personal goal to think of ways I can apply my learning from this class to my everyday work. My job responsibility includes global supplier relationship management and commodity strategy development.  I'm always on the lookout for the best sources and suppliers to engage with. New suppliers that enable better cost competitiveness or bring in new technology bring value to my company.  Even though I'm not in a marketing function, I know there are ways I can apply the learning from this class to my everyday role.

I thought about the ways I could use blogs or other forms of media (LinkedIn, YouTube, Twitter, etc) to interact with my suppliers. I could follow my suppliers on Twitter and Facebook to get a better understanding of their marketing direction. This would also help me stay up to date with the latest technology and business developments. I could also start to read blogs related to the commodities I purchase. This should also help with my scouting efforts and provide me with a broader perspective on what is available: market competition and technology.

As a sourcing professional, I am a consumer of the digital marketing and I should engage with my suppliers, and potential suppliers, in new ways. Being more involved with the online community related to my commodities will enable me to stay ahead of trends and create stronger commodity strategies. I'm excited to start to apply these concepts at work over the next few weeks.